Magnolia Wash Holdings is a fast-growing holding company that owns express car wash locations throughout the Southeast U.S. My challenge was to create a campaign to support a six month sweepstakes to increase membership enrollment and reward current members with exciting giveaways across Magnolia car wash brands. I developed a key visual and a consistent thematic, look and feel from Teaser to Live Sweepstakes to leverage across assets, along with a one-month teaser series to incentivize enrollment.
Deliverables:
Teaser email
2 Teaser Social posts
Live email
2 Live social posts
Landing page
Advertising Design
UI/UX Design
Branding
My Role: Graphic Designer, Art Director, Web Designer